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“Could tourism possibly create more value with fewer visitors, giving them the space to discover the things we want to share, the things that make us unique?”

This is the provocative question offered by Peter de Wilde, the director of regional tourism authority Visit Flanders. For the past two years, this inquiry has been at the center of the organization’s quest to reimagine their industry – a quest they’ve been calling “Tourism Transforms” in acknowledgement both of tourism’s potential to transform us and of the need to transform tourism. Read more